INTRODUCTION
The development of coffee in the United Arab Emirates has become one of the advancements in the Middle East as a hub for specialty coffee. In addition, the specialty coffee.
community also makes the UAE a Mecca for the Middle East for specialty coffee. In addition to the multi-diverse community who come to the UAE to look for work.
The general perspective has also changed that the Middle East is not a region with gaps and intersections of race and nationality in its country’s development .
For five years, specialty coffee has become one of the developments of modernized local
coffee. In contrast, the development of global coffee has positively affected the outcome of
traditional coffee.
The café is served in an Italian style for modern. It then adds to the traditional culture, such as Arabic coffee, which is one of the identities of coffee in Arabic itself. However, each region has its characteristics, which are usually distinguished by the color of the roast.
Besides, the ratio of the amount of coffee used with water mixtures in its preparation.
Coffee has become a thriving business in the UAE, especially with the traditional Gahwa
drinking culture, which has become a more diverse and modern trend in the specialty concept.
Commercial coffee adapts to other consumers looking for a sweet coffee drink or a coffee drink mixed with crema sugar syrup and different types of beverages that evoke sweet tastes, either cold or hot. As for visitors who love specialty coffee, expect the best flavours from the grade of coffee produced by each smallholder farm from various regions of the world in the tropics; Capricorn and Cancer.
In addition, consumers themselves have become more knowledgeable about coffee with
experience in absorbing coffee-drinking cultures from various countries worldwide.
The modernization of the culture that has long been the identity of the Middle East in general
through coffee is unique to following its coffee journey. The development of traditional coffee
from the dallah (the traditional Arabic coffee pot) is very symbolic of gahwa Arabiya (the classic Arabic coffee blend) into latte art combined through latte art in a pretty straightforward presentation unique in variety with free pouring that can depict tulips and swans. Moreover, specialty and
traditional coffee shops are rapidly transforming into modern outlets with a particular emphasis on ambience and customized service offerings, driving interest in specialty coffee in the UAE.
Global coffee industry leaders themselves believe that the potential for growth in the UAE coffee market will continue to grow and help mitigate the challenges in the local coffee market.
Meanwhile, the large consumption of specialty coffee in the UAE covers much commercial
coffee, which has long been known and visited by consumers. However, with the emergence of specialty coffee, the commodity from Robusta is not as crowded as before; it has become a blend in several large commercial coffee shops in the UAE, such as Starbucks, Costa Coffee, Dunkin Donuts, and others. Arabica, the single origin of the coffee drinks offered, is included in the grading above 80+, which has become a characteristic of specialty coffee itself. Even with superior. processing, they are often sold at prohibitive prices, such as Arabica with the type of geisha/gesha from Panama, Costa Rica, Colombia or Ethiopia itself.
In the running of medium to large businesses from the coffee sector in the UAE, each has its
uniqueness. Especially during the Covid-19 period until after that period. The resilience of one of the coffee value chains is improving to adapt to each other’s circumstances during the business period. As a result, many have fallen out of business to close their shops. Some at the production level can still protect enterprises in their environment, where consumers change their behaviour from shoppers in stores to buyers at home. Moreover, a technology from various types of e-commerce has become a business fighter in the coffee sector from the production to the consumer level.
The last question here is can coffee be sustainable with its trends throughout the world,
especially in the UAE, which over the previous five years has become one of the coffee trends and has become a global hub for specialty coffee promotional activities.
